Social Media for Accounting Firms

Ledger writes, schedules, and publishes your firm's content across LinkedIn, Instagram, and Google Business — while you focus on billable hours.

LinkedIn
0 posts
Professional accountant headshot, man in navy suit with neutral expression

@MercerCPAGroup

0 posts this quarter

Last active: Q3 2023

Instagram
847 days
Generic stock photo of a calculator and spreadsheet on a desk

@hartford_tax_advisors

12 stock photos

Last post: 847 days ago

Google Business
3.5★ only
Empty office lobby with no signage, beige walls and a reception desk

Pinnacle Financial CPA

2 reviews • 3.5★

No response to reviews

Problem 01 — Invisibility

A prospective client Googled your firmand found nothing.

Your competitors' partners are publishing LinkedIn articles, collecting 5-star Google reviews, and showing up in local searches. You're showing up on page 3 — below a firm that closed in 2021.

Google Search Results

Summit CPA Group

47 reviews • 4.9★

12 posts/month

Meridian Tax Advisors

31 reviews • 4.7★

8 posts/month

Your Firm Name

2 reviews • 3.5★

Last post: 2019
Solution

We make you the obvious choice.

Ledger publishes keyword-rich LinkedIn articles, responds to every Google review within 24 hours, and keeps your profiles updated — so you rank above competitors who aren't posting.

Your Content CalendarManaged by Ledger
Mon
LinkedIn

Spring tax filing checklist for S-corps

Wed
Instagram

5 deductions most small businesses miss

Fri
Google

Response to 5-star review from new client

Tue
LinkedIn

Q2 estimated tax deadline reminder


Problem 02 — Time

March has 31 days.You have zero free ones.

Tax season means 14-hour days, back-to-back client calls, and extension requests. The last thing you have time for is writing a LinkedIn post about depreciation schedules — even if it would bring in new clients.

March 2026Tax Season
Mo
Tu
We
Th
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Sa
Su
1
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14-hr client days
Available
Solution

We post when you can't.

Ledger batches your content 30 days in advance. You spend 20 minutes in January reviewing your calendar. We handle everything else — writing, designing, scheduling, and publishing — all year.

LinkedIn Analytics — After 90 Days
Profile Views
12/mo340/mo
Post Impressions
04,200/mo
Inbound Inquiries
06/mo

Problem 03 — Trust Gap

Your competitors look polished.You look unavailable.

A partner at a competing firm has 2,400 LinkedIn followers, a consistent posting schedule, and a feed that makes them look like the go-to expert in your city. Your profile photo is from 2016.

Summit CPA
3 posts this week
3 Tax Mistakes to Avoid post thumbnail

3 Tax Mistakes to Avoid

142 likes

Q1 Planning Guide post thumbnail

Q1 Planning Guide

89 likes

Your Firm
0 posts this quarter

No recent activity

Solution

Your expertise, finally visible.

We turn your existing knowledge — the tax advice you give clients daily — into a consistent stream of polished content. Your voice, your expertise, our execution.

Professional CPA partner headshot, man in suit with confident expression

Daniel Hartley, CPA

Managing Partner · 1,847 followers

"Most small business owners overpay on estimated taxes because they don't know this one rule. Here's what your CPA should be telling you every Q1..."

👍 214 reactions💬 38 comments🔁 61 reposts

Posted by Ledger · 2 days ago

Real Results

What 90 days of consistent presence
actually looks like.

These are real numbers from CPA firms that were invisible online 3 months ago.

90-Day Performance ReportAvg. across clients
LinkedIn+2,733%
Before: 12 profile views/mo
After: 340 profile views/mo
Google Business+1,200%
Before: 2 reviews, 3.5★
After: 24 reviews, 4.8★
InstagramFrom zero
Before: 0 organic reach
After: 1,800 reach/post
Modern CPA firm office building exterior with glass facade in downtown setting
Case Study

Whitmore & Associates CPA

Chicago, IL · 8 Partners · Tax & Advisory

"We hadn't posted on LinkedIn since 2020. Within 60 days of Ledger taking over, our managing partner had 3 inbound calls from prospects who found us through his articles. We've since onboarded 2 as clients."

3

Inbound calls

in 60 days

2

New clients

from LinkedIn

4.9★

Google rating

up from 3.4★

Client Results

Loved by CPAs who were tired of being invisible.

From solo practitioners to 8-partner firms — here's what happens when your expertise finally has a platform.

I hadn't touched our firm's LinkedIn in four years. Ledger took it over in January and by March 15th — the middle of tax season — I had two prospective clients reach out saying they found me through a post. That's never happened before.

2 leads

in first tax season

Professional woman CPA partner, dark blazer, confident smile in office setting

Patricia Okonkwo

Managing Partner · Okonkwo & Reed CPA

Atlanta, GA

My Google Business page had 2 reviews from 2018. Ledger got us to 19 reviews and a 4.8 rating in 8 weeks. We now rank above two larger firms in local search. I couldn't have done that in a year on my own.

19 reviews

4.8★ in 8 weeks

Male accountant in his 50s with glasses, professional headshot against neutral background

James Kowalczyk

Sole Practitioner · Kowalczyk Tax & Accounting

Milwaukee, WI

As a fractional CFO, my entire pipeline is referral-based. Ledger turned my LinkedIn into a consistent proof-of-expertise machine. I've had three CFO engagements start with 'I saw your post about cash flow forecasting.'

3 engagements

sourced from LinkedIn

South Asian woman financial professional, formal attire, warm professional smile

Sunita Mehrotra

Fractional CFO · Mehrotra Financial Strategy

Austin, TX

40+

CPA firms served

+1.3★

Avg. Google rating increase

2,800+

Posts published

180+

Inbound leads generated

Free — No Pitch, No Obligation

Get your free content audit
in 24 hours.

We'll review your firm's LinkedIn, Instagram, and Google Business presence and send you a specific, actionable report — what's missing, what's hurting you, and exactly what to post first.

Request Your Content Audit

Takes 2 minutes. We do the rest.

No sales call required. We send your audit within 24 hours.

Free PDF Guide

The CPA's 90-Day Social Playbook

  • The 6 post types that generate CPA leads
  • A 12-week content calendar template
  • Word-for-word LinkedIn post formulas
  • Google Business review response scripts

Not ready to talk? Download our free playbook. 28 pages. No fluff. Built specifically for CPA firms and fractional CFOs.

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